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Commerce Epoch & Kian Pars Golden Star present |
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Commerce Epoch Co. |
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1st Int’l Management Conference on Industries, Enterprises, Economic Crisis, Marketing and Sales Tabriz, Iran June 2009 |
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Political Economy of Contemporary Global Economic Crisis Macroeconomic Stabilization in Developed Countries, Implications for Emerging Economies Impact of The Global Financial Crisis on Developing Economies What’s Next in Marketing-New Wave Marketing, The World is Still Around The Market is Already Flat The Business of Managing and Marketing in the Age of Turbulence The Importance of Brands and Brand Management to the Enterprise Differentiation-Based Leadership, Your Sales Your Branding and You Marketing and its Economic Payback Successful Management of Business Organizations The Digital Marketing Frontier |
Conference oreientation |
Date: 17-18, June 2009 |
Time: 8:30 am to 5:00pmVenue:Tabriz Petrochemical Conference Hall CentreIran |
Speakers |
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Mr. Hermawan Kartajaya, From Indonesia
President of World Marketing Association
What’s Next in Marketing-New Wave Marketing, The World is Still Around The Market is Already Flat |
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Asia’s Leading Marketing Strategist (CIM-United Kingdom) President of World Marketing Association Founder and President of Mark Plus, Inc Tri-founder of Philip Kotler Center for ASEAN Marketing Council of Advisors of the ASEAN Foundation Hermawan Kartajaya is widely known as “one of the 50 Gurus who have shaped the future of marketing” |
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Dr. John A. Caslione, From USA
The founder and President & CEO of GCS Business Capital LLC (GCS), with offices in Chicago, Shanghai, Hong Kong, Frankfurt and Milan
The Business of Managing and Marketing in the Age of Turbulence |
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Dr. Caslione is a frequent keynote speaker and chairman of conferences, where he speaks on the new global economy and global business development in many forums including; the China Private Equity and Venture Capital Conference, the Dubai Global Strategy Conference, and many events in the U.S., Europe, Middle East and Asia.
Dr. Caslione has serves as director and/or advisor for many U.S., European, Chinese and other Asian firms to globalize their businesses, including a special focus on small and middle market enterprises.
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Prof. Kevin L. Keller, From USA
The E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing
The Importance of Brands and Brand Management to the Enterprise |
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Professor Keller is currently conducting a variety of studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, in its 3rd edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, Marketing Management, now in its 13th edition.
Professor Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as a consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbell’s, Eli Lilly, ExxonMobil, General Mills, Goodyear, Kodak, Mayo Clinic, Nordstrom, Shell Oil, Starbucks, Unilever, and Young & Rubicam. He has also served as an academic trustee for the Marketing Science Institute. A popular speaker, he has conducted marketing seminars to top executives in a variety of forums.
Professor Keller's general area of expertise lies in marketing strategy and planning and branding. His specific research interest is in how understanding theories and concepts related to consumer behaviour can improve marketing strategies. His research has been published in three of the major marketing journals -- the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With over sixty published papers, his research has been widely cited and has received numerous awards. Two of his articles, "Consumer Evaluations of Brand Extensions" and "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity" were named by INFORMS Society for Marketing Science in March 2007 to its list of Top 20 marketing science papers written in the past 25 years that have most affected the practice of marketing science. |
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Prof. Robert Shaw, From UK
Author of The Idea To Demand Chain, Return On Ideas, Marketing Payback, Improving Marketing Effectiveness, Measuring and Valuing Customer Relationships, Marketing Accountability and Database Marketing.
Marketing and its Economic Payback Successful Management of Business Organizations |
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Professor of Marketing Metrics at Cass Business School, nominated recently by CEO magazine as a “leading new-generation business guru”.
Speaker at over 500 conferences and events from Tabriz to Tallinn, Robert Shaw is an exciting and thought-provoking speaker on marketing, finance and IT, and is one of Europe’s best known management thinkers and writers, with over 25 years commercial experience.
Robert Shaw is an exciting and thought-provoking speaker on marketing, finance and IT, and is one of Europe’s best known management thinkers and writers, with over 25 years commercial experience working with Chief Executives and board members of the likes of BP, IBM, Manchester United and Universal Music.
“Robert is a true expert in the Marketing world and really excels at bringing together best practice and strategic thinking across a realm of knowledge sources, providing actionable recommendations for businesses”
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Mr. Michel Neray, from Canada
The Essential Message Chief Differentiation Officer
Differentiation-Based Leadership, Your Sales Your Branding and You |
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Michel worked with major corporations including Honda, Volvo, Upjohn, Alias-Wave front, Nikon, The Royal Bank, The Quaker Oats Company, Marathon Brokerage, Guardian Mutual Funds, Mackenzie Financial and many, many others -- big and small.
He also has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive.
An online pioneer, Mr. Neray was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled “The Great Crossover: Personal Confidence in the Age of the Microchip”, which made it to Jack Canfield’s Achiever’s Recommended Reading List.
In 2005, his chapter, "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts and authors. |
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Mr. Omaid Hiwaizi, from UK
He oversees the planning function at Chemistry working on UK and global business including Orange, Emirates Airline and Diageo, where he helps clients maximise their marketing budgets, applying world class creativity with rigour.
The Digital Marketing Frontier |
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Omaid is one of the UK marketing industry’s hybrids. He studied Mathematics at Cambridge University before embarking on a career as a creative, designing i-D magazine and founding direct marketing agency Hubbard Hiwaizi McCann. He subsequently founded interactive communications agency Crayon, where he was the Planning Partner.
He has been an active member of various DMA Councils and Committees, driving innovation in marketing in the UK. He has also been closely involved in the development of the vision and brand of the Return on Ideas project, which presents a common language and methodology for marketing and finance people to work together better. |
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Prof. B.N.Ghosh, from India
Professor B. N. Ghosh has been working as a Professor of Economics at Eastern Mediterranean University, North Cyprus, since 2002
Political Economy of Contemporary Global Economic Crisis |
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His research area on Macroeconomics, Development Economics, Labor Economics, Political Economy. |
